Is Social Media One Big Mess?
Are you asking why should it be so? Well, just take a look at various courses, various so-called gurus, and their approaches. Sure, everyone is different and people tend to do things by their own standards and methods. But what really works and what has been debunked? Is there one single pattern you can follow and know you are on the right path? It seems like everyone is just trying what helps and what does not and adjust on the go. But is there some proven way you can copy? Like a system?
Seems to me like there is not a single one proven system you could just follow and expect results. Take for example Gary Vaynerchuk, who says cold calling is dead, social media is the new cold calling. And, for example, take Mr. Tai Lopez, who teaches cold calling in his programs. Or the frequency with which you are supposed to post on social media. Can you overdo it? Sure. Plus my favorite – basically all those teachers claim “this stuff works everywhere, no matter where you are, people are basically the same and their reactions are therefore predictable…”. Well, that’s the problem. People are NOT the same. What works on Californians doesn’t necessarily work on Brits or Russians. Not that anyone would try to sell these things to Russia… But why not?
Look, you probably know that you can invest your money on many various online courses, which promise to teach you the ins and outs of social media. One of them is SMMA, a course by already mentioned Tai Lopez. Here is a review of Social Media Marketing Agency. And sure enough, you can buy a book from Gary Vee.
Yes, there are even books on how to do social media. This one from Gary is good, solid content. The real problem is, that when a book focused on something very specific in this niche comes out, it’s already over, half of the content is not valid anymore. Yep, that’s how fast-paced the tough world of online advertising is. People from the outside have no idea… I often meet people, who tell me “yeah, SEO… I know, I did my SEO for my site ten years ago, it works like this and that…”. It used to, bro.