Dates:
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| Friday 26th March |
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BOOK |
Tuesday 8th June
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BOOK |
Special Offer:
Book a Shooting Weddings Workshop and get £50 off the price of a Business of Weddings
Seminar (8th June 2010) or a Friday Wedding Post-Production Day. Add the two workshops to your basket
and enter the voucher code 'flashback' at the checkout
stage.
What is a Business of Weddings Seminar?
A
full, tips of the trade packed one-day seminar from Damien Lovegrove at
the Lovegrove studio. Subjects covered include marketing, product,
sales, finance, and customer care. A high value presentation packed
with useful information from one of the top earning wedding
photographers in the U.K. Damien and Julie have photographed over 350
weddings, and average sales in the last few years have been in excess
of £6,500.
Up to 10 photographers at a cost of
£250 each including lunches and course notes. You may also bring your
business partner for £125* to ensure you maximise this information rich
day. To get this discounted offer simply change the quantity to 2 at
the checkout stage and click update.
*The second place must be filled by a delegate belonging to or associated with the same studio.
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What you will learn:
Marketing:
• Where and how to market your services.
• Who to trade with.
• When to
mention price.
• How much to spend, and how to monitor it’s
effectiveness.
• Review of adverts and why they work.
• Wedding shows and
marketing events.
• Building the brand.
Sales:
• Pre-selling techniques that work.
• Sales strategies have changed in the last 2 years. Damien will bring you up to date.
Product:
• Image quality, presentation and
personal approach.
• What triggers buying decisions and how to add value
to your product at no cost to you.
• Damien will explain how to sell a
wedding package.
• The pre-booking meeting techniques will be discussed
in fine detail.
Planning your season:
• Select the team you need
to deliver the product.
• Negotiate rates for prints and albums.
• Select
the right tools to maximise your opportunities.
• Plan your photographic
approach.
• Develop your style. Advice and ideas in free flow.
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The Viewing Room experience:
• Building the order
• Developing ideas with the client to maximise the use of the images you have shot.
Finance:
• Cash flow predictions and profit analysis.
• Raising funds to get started.
• Insurance, goal setting and meeting your targets.
Location:
Timetable:
09.00 Registration and coffee. 09.30 The big picture. 10.00 Marketing & building the brand. 11.00 Coffee. 11.30 Sales. 13.00 Lunch. 14.00 ‘You have the clients’ - what next? : Plan your season. 15.20 Tea break. 15.40 The viewing room experience. 16.30 Finance. 17.30 Close.
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