The Business of Weddings Seminar

What is a 'Business of Weddings' seminar?

A full, tips of the trade one-day seminar from Damien Lovegrove at the Lovegrove Studio. Subjects covered include marketing, product, sales, finance, and customer care.

A high value presentation packed with useful information from one of the top earning wedding photographers in the UK. Damien and Julie have photographed over 350 weddings, and average sales have been in excess of £7,500.

Who should attend?

This workshop is ideal for all wedding photographers wanting to soak up the years of experience from a successful wedding photographer. Using Damien's proven business strategies you will have all the tools necessary to realise your full potential.

What you will learn:

Marketing:
• Where and how to market your services.
• Who to trade with.
• When to mention price.
• How much to spend, and how to monitor its effectiveness.
• Review of adverts and why they work.
• Wedding shows and marketing events.
• Building the brand.

Sales:
• Pre-selling techniques that work.
• Sales strategies have changed in the last few years. Damien will bring you up to date.

Product:
• Image quality, presentation and personal approach.
• What triggers buying decisions and how to add value to your product at no cost to you.
• Damien will explain how to sell a wedding package.
• The pre-booking meeting techniques will be discussed in fine detail.

Planning your season:
• Select the team you need to deliver the product.
• Negotiate rates for prints and albums.
• Select the right tools to maximise your opportunities.
• Plan your photographic approach.
• Develop your style. Advice and ideas in free flow.

The Viewing Room experience:
• Building the order
• Developing ideas with the client to maximise the use of the images you have shot.

Finance:
• Cash flow predictions and profit analysis.
• Raising funds to get started.
• Insurance, goal setting and meeting your targets.

Timetable

09:00 - Arrive for tea / coffee and introductions.
09:30 - The big picture
10:00 - Marketing & building the brand
11.00 - Coffee
11.30 - Sales
13:00 - Lunch (provided).
14:00 - ‘You have the clients’ - what next? : Planning your season
15.30 - Tea break
15.40 - The viewing room experience
16.30 - Finance
17:30 - Close.

Recommended kit list:

No kit required, just yourself and a notebook.

Simon said: The course on Friday was excellent. I gained a phenomenal amount of information from Damien - far more than I could have imagined - and you all made me feel very welcome. So thank you to all of you.

Steve and Lorraine said: We just thought we would drop you a few words to let you know how much we both enjoyed the business of weddings course last Wednesday. Both Lorraine and myself found the whole course extremely informative, well structured and most of all has inspired us to move our business to a new level armed with some very useful tools.

Stu said: I would like to say a massive thankyou to you all for making us feel so welcome. I really enjoyed the workshop and have had a few days now to start digesting all the information from Damien, probably more than my tiny little brain can deal with! What really stood out for me was the fact Damien (i know these workshops must take a lot of energy from him) but even during the breaks he sat with us, put on some tunes and answered yet...more questions. It was also good for me because i could really relate and identify with some of his earlier experiences, which is exactly what i needed to hear.  So again thankyou so much.

Booking your place

To secure your place on this workshop, scroll to the bottom of the page and add it to your basket.

Cancellation Policy

As our costs for each workshop remain the same no matter how many delegates attend, please note that just like any pre-booked tickets for the theatre, concert, flights etc, we are unable to give any refund in the event of non-attendance, regardless of the circumstances. The exception to this is if we have prior notice and are able to put a cancellation place back online AND your place is resold.  In this event we will of course make a full refund or credit to you. We also reserve the right to cancel any workshop if there is insufficient demand, especially if it means that our costs would be higher than our income.  Please therefore do not leave it until the last few weeks if you are interested in a particular date, as you may find that it has been removed!

All photography ©Copyright Damien Lovegrove. All rights reserved.